Infocus Adelaide (East Adelaide)

81 The Parade,Norwood, SA, 5067

phone 08 8210 0088

Located just east of the city in beautiful Norwood the practice understands and respects that “financial planning” means different things to different people. We pride ourselves on offering an uncomplicated approach and advice tailored to every client’s life stage and unique set of circumstances.

We offer advice in a range of areas including Personal and Business Insurance, Superannuation, Wealth Creation, Estate Planning and Pre/Post Retirement Planning. We also work with a team of trusted partners in the fields of law, accounting, mortgage broking and general insurance allowing us to ensure all our clients’ financial needs are being met.

We have one focus – our clients. We believe that exceptional client service is the key to creating and maintaining lasting client relationships

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Our team

Joe Zerella
Senior Financial Adviser

Since completing a Bachelor of Commerce at Flinders University, Joe has worked in the financial services industry for over 15 years, gaining vast experience in a variety of roles and working with a diverse range of clientele. 

Joe has a passion for helping people and removing the worry from their financial life. Client’s often remark that it is his personal approach, attention to detail and willingness to go the extra step that has made a positive impact, allowing them to focus on the other important areas in their life. 
Joe believes that exceptional client service is the key to creating and maintaining lasting client relationships.
When he’s not working Joe can be found assisting his brother in the family wine business, representing Rostrevor Old Collegians Soccer Club as both a player and committee member, cheering on his beloved Adelaide Crows or fishing – activities that are all underpinned by spending time with family and friends.


Financial Advice

Wealth Management



Debt Management


Retirement Planning

Estate Planning

Self Managed Super Funds


Direct Equities


TASA Services