Infocus Adelaide (Norwood)

81 The Parade,Norwood, SA, 5067

phone 08 8210 0088

Located on a leafy cosmopolitan strip in the eastern suburbs, Infocus Norwood calls a superbly refurbished, red brick character building, 'home". Situated on The Parade at Norwood - 5 minutes right to the CBD or 5 minutes left to the beautiful foot hills there is ample car parking & a precinct of coffee shops.
Offering a wide range of financial services encompassing areas such as Personal / Business Insurance, Wealth Creation, Investment Advice, Individual / Corporate Superannuation, Estate Planning and Pre/Post Retirement Planning gives us the opportunity to assist a wide client demographic, and display a vast knowledge of diverse fields of employment
Infocus Norwood is owned and operated by twin brother-sister combination - Jamie Panelli & Ayesha Brine.  The Advisory has been built BY FAMILY, WITH FAMILY, over 2 generations..
Our approach to you is simple… You can always expect the grass roots family traditions we both hold, to be enjoyed when experiencing our professional financial advice. We extend this culture by engaging a professional panel of Accountants, Legal, Lending & Specialist Advisers that work closely with our clients, ensuring every aspect of their entire financial well being is secured.
We relish in the achievement of seeing our clients gain financial control, understanding & security.
Our motto "There may be a sameness in what we provide, but there is a big difference in how we provide it!"

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Our team

Ayesha Brine
Senior Financial Adviser

Using an Accounting Law background, Ayesha entered into the industry in an advisory capacity at 19 years old. Acquired while under the wing of her father (Mike Panelli – principal founder 1976), Ayesha has an inherit passion for Personal/Business Protection, with extensive experience approaching 2 decades. Ayesha continues to keep abreast of changes by attending regular education seminars, building a firm professional network and adding to her library of reading materials. In pioneering the unique placement of financial services for women, Ayesha enjoys an established guest speaker role at a number of forums including the Young Professionals Group, various Insurance companies, Women’s financial forums and periodical commentary with the Adelaide Advertiser Newspaper. Outside of business, Ayesha enjoys time with her young family and is known for her photography and sports interests.


Jamie Panelli
Senior Financial Adviser

With a background in Commerce, Jamie commenced advising at 19 years of age. With nearly 2 decades now in the industry Jamie has a wealth of financial knowledge and creates a special relationship with his clients by communicating complex subjects in simple terms - a legacy from his father (Mike Panelli - principal founder 1976). In addition to his advisory responsibilities, Jamie is instrumental in the forming of professional relationships and marketing initiatives for the business. Being a dedicated Kensington Browns cricketer from a young age, Jamie is a well-known identity in Adelaide's local sporting arena and father of two, Indira & Taj.



  • Infocus is an essential partner in our business. Their commitment to quality advice, service and delivery is second to none.


  • We quickly formed a strong rapport sharing our goals and visions and our experience with Infocus has been extremely positive, since that first meeting

    Ben & Naomi

  • A big thank you for providing our family with first class service! Not only in the planning for our future or the vital information you impart, but also for your patience, humour, genuine interest in our family and ever present smileu2026even over the phone

    Ralph & Jenny

  • For 10 years Infocus has helped put our future dreams and goals into word, resulting in a financial planning structure that assists in achieving both our short and long term goals. We have no hesitation in recommending them to anyone given our absolute satisfaction.

    Nandu & Madhuri


Financial Advice

Wealth Management



Debt Management


Retirement Planning

Estate Planning

Self Managed Super Funds


Direct Equities


TASA Services