News - September 5th, 2017

Media Release – Infocus acquisition of Announcer to drive further growth

by Infocus

Infocus is pleased to announce its acquisition of leading financial advice business Announcer.

Announcer currently has offices in Sydney and Brisbane providing financial advice, mortgage broking and property advisory for clients, and adds its particular flair to Infocus’ growing national footprint.

Infocus Managing Director and CEO Rod Bristow says Announcer is a perfect fit for the business. “Announcer becoming part of Infocus provides us with fantastic industry thought leadership, innovation in client service and access to a holistic client service offering covering financial advice, mortgages and property advisory,” Mr Bristow said.

Announcer was started in 1996 by founder and CEO Andrew Rocks. It has since grown into one of Australia’s leading financial advisory firms with an award-winning culture and service model and a dedicated team driven to help clients achieve their goals.

“I started Announcer as a way to help those families like my own, to take control of their financial lives through proactive budgeting and tackling the tough personal financial decisions,” Mr Rocks said. “This acquisition represents the next chapter for Announcer and we’re thrilled to join the Infocus team to continue empowering Australians to grow their wealth,” he said.

Infocus’ commitment to compliance and innovation were key drivers for the decision.

“We are impressed by Infocus’ governance, systems and software including award-winning CRM and advice process management software Platformplus. This will help us with substantial efficiencies in delivering our holistic advice model”.

Announcer will be co-branded to be identified as part of the Infocus Group. It will become the Sydney link in Infocus’ national salaried advice strategy, joining offices already established in Melbourne, Brisbane, Maroochydore and Townsville.

Announcer will continue to deliver its holistic service model to current and new clients and all staff will remain with the Announcer business. Mr Rocks will report directly to Infocus’ Managing Director and CEO Rod Bristow and become part of Infocus’ national leadership team.

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