Praemium (ASX: PPS) and Infocus Wealth Management are pleased to announce that they will integrate Infocus’s Platformplus financial planning system with the Praemium SMA platform to create the industry’s first end-to-end advice and investment solution.
Infocus recently launched the Infocus Managed Accounts solution on the Praemium SMA platform. That offering is receiving strong support from advisers in both the Infocus and PATRON adviser networks. Praemium and Infocus are now strengthening their partnership by enabling Infocus and PATRON advisers to generate application forms and invest clients into the Infocus Managed Accounts product from within their financial planning software.
Infocus Managing Director Rod Bristow said that the outcome will be a uniquely efficient process for advisers and their clients. “The Australian financial planning software sector has been dominated by a small number of players. As a result innovation has been slow, which is why we built our own software. Integrating Platformplus with the Infocus Managed Accounts platform is a logical next step for Infocus, as it will enable straight through processing, from Fact Find all the way through to opening and investing in the client’s managed account portfolio. I am proud to say this is an industry first”, Mr Bristow said.
Praemium CEO Michael Ohanessian commented, “We are delighted to be strengthing our relationship with Infocus Wealth Management. Platformplus is a very innovative system and is proving to be very popular in the broader nonaligned advice space. Integrating Platformplus with the Praemium platform will help financial advisers deliver greater efficiencies in their businesses.”